Chaps dives into the tech world with the release of its new hybrid smartwatch.

Equal parts stylish and smart, this watch keeps track of sleep, activity and calories burned. The hybrid smartwatch also keeps you connected by sending alerts for incoming texts, calls, and emails. Offering the all-American style of a Chaps timepiece with ahead-of-the-curve technology, it’s the best of both worlds.

Launched in 1978, Chaps is iconic American style with a carefree, timeless spirit.

A complete lifestyle collection for the entire family and home, Chaps ranges from casual sportswear, with a sense of ease and attention to detail, to signature pieces with a current fashion twist, to effortlessly stylish dresses and men’s polished tailored clothing.

Drawing on authentic inspirations, from nautical to Americana, Chaps represents fashion that is confident, spirited and fresh.